In 2015, Alex Grohs achieved remarkable success at the Haute Coiffure Française (HCF) competition, earning both the 1st Coloration Award and securing the 3rd place position. This prestigious recognition underscores Alex's exceptional talent and mastery in the art of hair coloration, solidifying their reputation as a leader in the field of hairdressing.

The Haute Coiffure Française (HCF) is a prestigious association of French hairdressers founded in 1945. It is renowned for its high standards and commitment to excellence in hairdressing. The HCF organizes events, competitions, and educational programs to promote the artistry and professionalism of hairdressing.

The Haute Coiffure Française Award, also known as the "Golden Scissors" award, is one of the most coveted honors in the hairdressing industry. It recognizes exceptional talent, creativity, and innovation among hairdressers. Winning this award is considered a significant achievement and can elevate a hairdresser's reputation and career.

While the Haute Coiffure Française Award is particularly prestigious within the French hairdressing community, its influence extends beyond France, with many international hairdressers also aspiring to receive this accolade. Overall, it holds considerable importance in the hairdressing world, symbolizing excellence and mastery in the craft.